How might a media campaign for a particular local Boys and Girls Club draw awareness to that club’s specific needs, increase community-club interactions, and give B and G Club youth a (louder) voice?

 Media Campaign: PSA and Facebook group

For Wallingford Club-our specific experience, but applies to all service sites that participate with UW.

Need: Long(er)-term service

Increase community/club interaction: Encourage stronger commitment to already existing service programs

CLAIM!!!: Why are new campaign matters and how it intersects with the needs of your local B/G Club

Campaign: Awareness and call to action through PSA and FBook to change current service-learning program. We encourage extending the commitment to a full-year, rather than the current quarter-long requirement. (Sustained service-learning projects)

Why does it matter?:   For the kids- creates stronger, more meaningful bond between volunteers and kids. Increases feelings of importance in the kids.

Volunteers?–Can become more familiar with organization itself, with kids/community partners they are working with, more familiar with actual needs they can fulfill, how they can productively contribute, more autonomy, more trust, more positive influence.

Partner organizations: Less turnover, less paperwork, less orientation of new volunteers