Notes on our PSA

Target audience: UW students

Tone: Upbeat – energizing

Pathos: Something at the end like, “Make the choice that will be best for you, the organization, and the people you serve. Serve for more than just one short quarter.”

Logos and Ethos: Possibly quote the interviews. Either quote or cite Adam saying what % of quarter-long volunteers end up staying longer. Or try and find that info from Michaelann.

Benefits of service:

– Staff = less paperwork, can trust volunteers with more responsibility, volunteers know how to do more jobs

– Volunteers = learn more, can do more instead of just the low-level jobs, can perform service more effectively by forming relationship with clients and getting to know the culture of organization

– Clients = better served (see last points above under “volunteers”)

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